“...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. … With their input, we can react quickly and decisively. ”
- Johanna Stein, Manager, Consumer Insights, Mattel
“...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner. ”
- Robin Alex, Senior Manager, Global Insights, The Hershey Company
“...Chuck consistently comes up with creative solutions to help us accomplish our objectives. ”
- Allise Garrison, Marketing Research Manager, Assurant
“...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch. ”
- Rachel Prydol, Market Research, Facebook
“...I have worked with other research agencies in the past that get the work done, but are not even close to the playing field on which the Murphy team operate ”
- Megan Melvin, Loyalty Marketing Manager, eBay
We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Our culture is demanding and precise, but fun and team-oriented at the same time. Our team includes expertise in diverse fields, bound together by a focus on helping you make the right decision by separating the signal from the noise.
It probably would not surprise you to learn that 90% of Halloween costumes are purchased in the month of October. But did you know that 10% of annual hot wing sales occur on Super Bowl weekend? Or that antacid sales increase by 20% the Monday after the Super Bowl? A deep understanding of how seasonal shifts impact your sales cycle can fuel new product innovation and service offers.View Article >
A representative sample is just that…a sample that truly “represents” your target market or audience for your business. Exactly what a representative sample is or what it looks like is completely dependent on a company's research objectives and the specific information that company hopes to learn from the research results.View Article >
Chuck and I recently attended “The Market Research Event” hosted by IIR. In each breakout room there was a table for bloggers; Chuck and I promptly (and individually) made fun of this. Bloggers talk about important things like breaking news or political trends, not research best practices and how to get an autograph from Malcolm Gladwell (if you are reading this Malcolm, I do think you are cool and blog-worthy, for the record). I asked myself, do people really care about this?View Article >
Segmentations are one of the more interesting and useful solutions market researchers employ, yet almost every client side market researcher will tell you a story about the segmentation they worked on that sits in a dusty corner of the organization and provides no value. Why does this seem to happen so often?View Article >
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