“...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. … With their input, we can react quickly and decisively. ”
- Johanna Stein, Manager, Consumer Insights, Mattel
“...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner. ”
- Robin Alex, Senior Manager, Global Insights, The Hershey Company
“...Chuck consistently comes up with creative solutions to help us accomplish our objectives. ”
- Allise Garrison, Marketing Research Manager, Assurant
“...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch. ”
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We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Our culture is demanding and precise, but fun and team-oriented at the same time. Our team includes expertise in diverse fields, bound together by a focus on helping you make the right decision by separating the signal from the noise.
Choice modeling is the most advanced and powerful predictive modeling approach to critical issues in market research insights. Our resident choice modeling expert, Chris Diener, has recently published an updated edition of his book on the topic: Using Choice Modeling to Supercharge Your Business to fit the needs of the non-technical professional who is seeking to drive the creation of value from the application of choice modeling.View Article >
As changing human behavior gives rise to exponential data growth, the demand for firms that can synthesize and explain that data is skyrocketing. How can companies meet this demand? Brian Solis, digital analyst and principal at Altimeter Group, has some ideas.View Article >
We are proud to announce that Chris Diener, PHD, JD, MBA has joined the firm as an EVP, GM. Chris brings a wealth of experience from a 20+ year career working across market research, strategy, and analytics at some of the most well regarded firms in the industry.View Article >
It probably would not surprise you to learn that 90% of Halloween costumes are purchased in the month of October. But did you know that 10% of annual hot wing sales occur on Super Bowl weekend? Or that antacid sales increase by 20% the Monday after the Super Bowl? A deep understanding of how seasonal shifts impact your sales cycle can fuel new product innovation and service offers.View Article >
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