“...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner. ”
-Robin Alex, Senior Manager, Global Insights, The Hershey Company
“...Chuck consistently comes up with creative solutions to help us accomplish our objectives. ”
-Allise Garrison, Marketing Research Manager, Assurant
“...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. … With their input, we can react quickly and decisively. ”
-Johanna Stein, Manager, Consumer Insights, Mattel
“...I have worked with other research agencies in the past that get the work done, but are not even close to the playing field on which the Murphy team operate ”
-Megan Melvin, Loyalty Marketing Manager, eBay
“...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch.”
-Rachel Pyrdol, Market Research, Facebook
We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Murphy Research is very proud to announce that we were recently named one of the Best Places to Work in LA. This ninth annual program was created by the Los Angeles Business Journal and Best Companies Group.
Quick, define incidence. Struggling to come up with a concise definition for a term that is rolling off your tongue on a regular basis? Don’t worry, you aren’t alone, and we have an answer for you! But before I give you the answer (and so you will hopefully read this to the end), let meView Article >
In today’s global economy, companies—across all industries—have found it necessary to expand their operations beyond their country’s borders. These expansions have led to a more culturally diverse and international work force. As a result, we often find ourselves leading research projects for Mexican marketers in the Middle East or for American teams in Brazil, theView Article >
There are few methods better than qualitative research at getting to know your customers, their needs and behaviors, and their lives and the world around them. Much like quantitative research, there are endless ways to customize qualitative research to answer any business question. Most of us are first exposed to qualitative research through a TVView Article >
Statistical significance is commonly discussed in market research, but many people have an incomplete and often inaccurate understanding of how stat testing works and how the results of stat testing should be interpreted. Below we dive more into what Statistical Significance is and some of its common misunderstandings. We will try to be more entertainingView Article >
Murphy Research is very proud to announce that we were recently named one of the Best Places to Work in LA. This ninth annual program was created by the Los Angeles Business Journal and Best Companies Group. We take great pride in our talented employees who have succeeded in cultivating a truly amazing culture that has attracted soView Article >
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About Murphy Research
Murphy Research is a custom market research firm based in Los Angeles, California. We were formed in 2008 with the simple premise that groundbreaking research lies at the intersection of science and creativity. The foundation of a successful project is the proper application of research methodologies and analytic tools, flawless execution, and outstanding communication. A truly groundbreaking study, however, evolves from the creative implementation of traditional and cutting edge methodologies complimented by rigorous scientific analysis and visionary interpretation. It is this consistent implementation of creatively inspired science that separates us from the competition.
We approach each project with a simple formula and a single goal: to provide our client with the best possible research to guide strategic business decisions. Each project is creatively designed to efficiently deliver the end results, and we donâ€™t stop there. We learn your business, earn your trust, and provide you with research that is understandable, impactful, and actionable.
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