Our clients don’t guess.

THEY KNOW.

Our approach can help ensure you make the right decision

  • approach1
    Creative Design
  • approach2
    Rigorous Execution
  • approach3
    Enduring Insights
We understand that groundbreaking research lies at the intersection of science and creativity.
Find Out More About Our Approach
We work with a broad array of clients on strategic initiatives at all stages of the business cycle
Find out more about our services
We pride ourselves on a unique and vibrant culture that blends research rockstars from a variety of backgrounds into one seamless and committed team.
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Who We Work With

“...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. … With their input, we can react quickly and decisively. ”
- Johanna Stein, Manager, Consumer Insights, Mattel

“...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner. ”
- Robin Alex, Senior Manager, Global Insights, The Hershey Company

“...Chuck consistently comes up with creative solutions to help us accomplish our objectives. ”
- Allise Garrison, Marketing Research Manager, Assurant

“...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch. ”
- Rachel Prydol, Market Research, Facebook

“...I have worked with other research agencies in the past that get the work done, but are not even close to the playing field on which the Murphy team operate ”
- Megan Melvin, Loyalty Marketing Manager, eBay

Services

Services

We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.


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Culture

Culture

Our culture is demanding and precise, but fun and team-oriented at the same time. Our team includes expertise in diverse fields, bound together by a focus on helping you make the right decision by separating the signal from the noise.


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Key Takeaways

Supercharging Your Business With Choice Modeling

Choice modeling is the most advanced and powerful predictive modeling approach to critical issues in market research insights. Our resident choice modeling expert, Chris Diener, has recently published an updated edition of his book on the topic: Using Choice Modeling to Supercharge Your Business to fit the needs of the non-technical professional who is seeking to drive the creation of value from the application of choice modeling.

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Building a Culture of Innovation

As changing human behavior gives rise to exponential data growth, the demand for firms that can synthesize and explain that data is skyrocketing. How can companies meet this demand? Brian Solis, digital analyst and principal at Altimeter Group, has some ideas. 

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Welcome to the team, Chris!

We are proud to announce that Chris Diener, PHD, JD, MBA has joined the firm as an EVP, GM.  Chris brings a wealth of experience from a 20+ year career working across market research, strategy, and analytics at some of the most well regarded firms in the industry.

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Do you understand the seasonal factors impacting your business?

It probably would not surprise you to learn that 90% of Halloween costumes are purchased in the month of October. But did you know that 10% of annual hot wing sales occur on Super Bowl weekend? Or that antacid sales increase by 20% the Monday after the Super Bowl? A deep understanding of how seasonal shifts impact your sales cycle can fuel new product innovation and service offers.

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Stay Connected

How Can We Help You?

Our Location
Our Location
12100 Wilshire Blvd
Suite 1820
Los Angeles, CA 90025
TEL: 310.394.7100
FAX: 310.861.8505

Terms & Conditions

Terms & Conditions

Please read the following Terms and Conditions carefully.

By using www.murphyresearch.com, you are agreeing to adhere to the following Terms of Use. By accessing and using the Murphy Research Site, you indicate your acknowledgement and acceptance of these Terms of Use. If you do not agree with these Terms of Use, you should not use the Murphy Research website.

Murphy Research may change, suspend or discontinue any aspect of the company website at any time, including the availability of any feature, database or content. Murphy Research may also impose limits on certain features and services and/or restrict your access to parts or all of the website without notice or liability of any kind.

All the contents of the Murphy Research website are copyrighted and owned by Murphy research. Any content or elements from the Murphy Research website may not be modified, copied or distributed, republished, uploaded, posted, or decompiled in any way, except that you may download one copy of the Contents on one computer for your personal, non-commercial use, provided you do not delete or change any copyright, trademark, or other proprietary notices contained therein.

This site is provided “as-is” with no warranties of any kind. Murphy Research will not be liable in any way for information published on this site or on linked websites. The company does not make any warranties, express or implied, as to the ownership, accuracy, or adequacy of the site in any way. In no circumstance will Murphy Research be liable for any damages arising out of connection with or use of the website.

All comments, suggestions, ideas, images, or other information submitted to Murphy Research through the website will become upon submission and will forever be the property of Murphy Research. Murphy Research will not be required to keep any submission confidential, and will not be liable for any ideas for its business (including, without limitation, product or advertising ideas) and will not incur any liability as a result of any similarities that may appear in future operations or Contents. Without limitation, Murphy Research will have exclusive ownership of all present and future existing rights to submissions. Murphy Research will be entitled to use the submission for any purpose whatsoever without compensation to you or any other person. You agree to indemnify, defend and hold Murphy Research harmless for any liability arising due to the use or distribution of those materials. You further grant Murphy Research the right to use your name in connection with the reproduction or distribution of such material.

Personally identifiable information that may be received at www.murphyresearch.com is provided voluntarily and is governed by the terms of our Privacy Policy. A copy of the Privacy Policy is available by clicking here. You acknowledge that you are responsible for whatever material you submit, and you, not Murphy Research, have full responsibility for the message, including its legality, reliability, appropriateness, originality, and copyright. You are prohibited from posting or transmitting to or from this site any unlawful, threatening, libelous, defamatory, obscene, pornographic, or other material that would violate any law. If applicable, Murphy Research reserves the right to delete, move or edit messages that it, in its sole discretion, deems abusive, defamatory, obscene, in violation of copyright or trademark laws, or other wise unacceptable, and you waive any moral rights you may have in having the material altered or changed in a manner not agreeable to you. 
 www.murphyresearch.com is controlled and operated by the Company from its offices in the State of California. The Company makes no representation that any of the materials or the services to which you have been given access are available or appropriate for use in other locations. Your use of or access to the Site should not be construed as the Company’s purposefully availing itself of the benefits or privilege of doing business in any state or jurisdiction other than California.

The Murphy Research website may include links to other sites which are not maintained by Murphy Research. Murphy Research is not responsible for the content of those sites and makes no representations whatsoever concerning the content or accuracy of, opinions expressed in or other links provided by, such other sites. The inclusion of any link to such sites does not imply endorsement by Murphy Research. The terms of use and privacy policies applicable to such sites may be different from those applicable to the Nielsen Site.

By linking to any page on the Murphy Research website, you hereby agree to be bound by the following terms and conditions. Except as provided in this paragraph, Murphy Research prohibits site caching, the use or posting of unauthorized hypertext links to the Murphy Research site and the framing of any Content available through the Murphy Research site. You may link to the Murphy Research website only via the home page or a designated gateway page. Images of the Murphy Research logo can only be used for link purposes and can only be made with the express written permission of Murphy Research.

Murphy Research may, in its sole discretion and without prior notice, (a) revise these Terms of Use; (b) modify the Site or the Site Content; and (c) discontinue the Site at any time. The Company shall post any revision to these Terms of Use to the Site, and the revision shall be effective immediately on such posting. You agree to review these Terms of Use and other online policies posted on the Site periodically to be aware of any revisions. You agree that, by continuing to use or access the Site or the Site Content, you shall abide by any such revision.

By accessing the Murphy Research website, you acknowledge that you have read and understand the terms of use presented here and the you agree to be bound by them. You further acknowledge that you are 18 or older, and legally able to enter into this agreement.

Privacy Policy

Privacy Policy

This privacy policy covers the collection and use of information for www.murphyresearch..com (“this website” or “we”). This website is owned by Murphy Research, Inc.

About Murphy Research

Murphy Research is a custom market research firm based in Los Angeles, California. We were formed in 2008 with the simple premise that groundbreaking research lies at the intersection of science and creativity. The foundation of a successful project is the proper application of research methodologies and analytic tools, flawless execution, and outstanding communication. A truly groundbreaking study, however, evolves from the creative implementation of traditional and cutting edge methodologies complimented by rigorous scientific analysis and visionary interpretation. It is this consistent implementation of creatively inspired science that separates us from the competition.

We approach each project with a simple formula and a single goal: to provide our client with the best possible research to guide strategic business decisions. Each project is creatively designed to efficiently deliver the end results, and we don’t stop there. We learn your business, earn your trust, and provide you with research that is understandable, impactful, and actionable.

What information we collect and how we use it

We ask those interested in joining our mailing list to provide their names and email addresses. We do not sell this information to or share it with third parties. All of our newsletters contain links that enable you to “unsubscribe” from future issues. In the job postings section, we enable candidates to send information directly to us for the purposes of applying for a job. This information is never shared with any third parties and is only used for employment consideration.

Cookies

We may use cookies on our website, but we do not store personally identifying information in cookies. You can set your browser to reject most cookies by following the browser help file directions. You can also delete individual cookies or all cookies on your computer by following the browser help file directions.

Children

This site is not directed at children under the age of 13 and does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that this site has collected the personally-identifiable information of a child under the age of 13, please contact us and we will use our best efforts to remove the information from our records.

Access to your information

You may contact us if at any time you would like to see the personally identifiable information we hold about you, or to ask us to correct or update this information, or to ask us to delete it.

Data storage, transfers and security

We may store the personal details we hold about you for as long as needed, for the purposes described in this policy, and in accordance with law. Your information may be stored in the United States or elsewhere but in any event will be stored using administrative, managerial and technical measures to protect its confidentiality. Please remember that storage and communication of personal data cannot always be one-hundred percent secure.

Please contact us if you have questions or wish to take any action with respect to information to which this Notice applies.

We may change this Notice and our data collection and management practices. We reserve the right to update and make material and non-material changes to this Notice and to our practices in collecting and handling personally identifiable information. If we make material changes, we will notify you by email prior to their implementation and let you decide if you want the material changes to apply to your personally-identifiable information. We will also post a prominent notice at this website and indicate at the top of this statement when it was most recently updated.