“...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner. ”
-Robin Alex, Senior Manager, Global Insights, The Hershey Company
“...Chuck consistently comes up with creative solutions to help us accomplish our objectives. ”
-Allise Garrison, Marketing Research Manager, Assurant
“...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. … With their input, we can react quickly and decisively. ”
-Johanna Stein, Manager, Consumer Insights, Mattel
“...I have worked with other research agencies in the past that get the work done, but are not even close to the playing field on which the Murphy team operate ”
-Megan Melvin, Loyalty Marketing Manager, eBay
“...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch.”
-Rachel Pyrdol, Market Research, Facebook
We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Our culture is demanding and precise, but fun and team-oriented at the same time. Our team includes expertise in diverse fields, bound together by a focus on helping you make the right decision by separating the signal from the noise.
Murphy Research is very proud to announce that we were recently named one of the Best Places to Work in LA. This ninth annual program was created by the Los Angeles Business Journal and Best Companies Group. We take great pride in our talented employees who have succeeded in cultivating a truly amazing culture that has attracted soView Article >
You’ve just finished an insightful round of research, given a brilliant presentation, and right before you pop open your celebratory champagne and do a round of high fives, the guy in the back of the room raises his hand. You pause and wonder what question he could possibly have since he has been texting duringView Article >
Designing an impactful mobile friendly survey is quite challenging. Unfortunately, many market researchers take surveys designed for a desktop and let an automated system format them for mobile. This leads to a terrible experience for mobile respondents, who now make up a sizeable portion of most quantitative online surveys. In order to design an effectiveView Article >
Nobody wants to look like an amateur; the fast-paced live action world of qualitative research can make it surprisingly easy to get yourself in a situation where you aren’t sure what to do. Over the course of thousands of qualitative projects, Murphy Research has come to rely on a series of simple rules to helpView Article >
Have you ever witnessed a segmentation disaster or heard stories about one? As we have written about before, segmentations suffer from a perception of much more unreliable and/or risky than other types of research. Marketers sometimes shy away from them because they are worried the segmentation may not work and they may lose credibility orView Article >
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About Murphy Research
Murphy Research is a custom market research firm based in Los Angeles, California. We were formed in 2008 with the simple premise that groundbreaking research lies at the intersection of science and creativity. The foundation of a successful project is the proper application of research methodologies and analytic tools, flawless execution, and outstanding communication. A truly groundbreaking study, however, evolves from the creative implementation of traditional and cutting edge methodologies complimented by rigorous scientific analysis and visionary interpretation. It is this consistent implementation of creatively inspired science that separates us from the competition.
We approach each project with a simple formula and a single goal: to provide our client with the best possible research to guide strategic business decisions. Each project is creatively designed to efficiently deliver the end results, and we donâ€™t stop there. We learn your business, earn your trust, and provide you with research that is understandable, impactful, and actionable.
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