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We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Our culture is demanding and precise, but fun and team-oriented at the same time. Our team includes expertise in diverse fields, bound together by a focus on helping you make the right decision by separating the signal from the noise.
The Amazon Fire Phone was released with much fanfare last summer and promptly became “just another phone” – lost in the sea of new phones on the the market – and one of Jeff Bezos’s biggest flops yet (and they’ve had a few). It was originally priced at $199 with a contract and supposed toView Article >
This is Part Two of our two-part debate on whether we should be investing in brand name technology or settling for product that simply get the job done. Check out Part One here. It all started with the Flip camcorder. Up until that point consumers were demanding only the best – the highest quality HDTV,View Article >
This is Part One of a two-part debate on whether we should be investing in brand name technology. As we gear up for Super Bowl XLIX in a couple weeks, I’ve started seeing lots of ads for discounted TVs. This got me thinking, do we really need to splurge for that top of the line TV?View Article >
Choice modeling is the most advanced and powerful predictive modeling approach to critical issues in market research insights. Our resident choice modeling expert, Chris Diener, has recently published an updated edition of his book on the topic: Using Choice Modeling to Supercharge Your Business to fit the needs of the non-technical professional who is seeking to drive the creation of value from the application of choice modeling – And he’s giving away a free chapter!View Article >
As changing human behavior gives rise to exponential data growth, the demand for firms that can synthesize and explain that data is skyrocketing. How can companies meet this demand? Brian Solis, digital analyst and principal at Altimeter Group, has some ideas. By Kavi KapadiaView Article >
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Murphy Research is a custom market research firm based in Los Angeles, California. We were formed in 2008 with the simple premise that groundbreaking research lies at the intersection of science and creativity. The foundation of a successful project is the proper application of research methodologies and analytic tools, flawless execution, and outstanding communication. A truly groundbreaking study, however, evolves from the creative implementation of traditional and cutting edge methodologies complimented by rigorous scientific analysis and visionary interpretation. It is this consistent implementation of creatively inspired science that separates us from the competition.
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