“...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner. ”
-Robin Alex, Senior Manager, Global Insights, The Hershey Company
“...Chuck consistently comes up with creative solutions to help us accomplish our objectives. ”
-Allise Garrison, Marketing Research Manager, Assurant
“...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. … With their input, we can react quickly and decisively. ”
-Johanna Stein, Manager, Consumer Insights, Mattel
“...I have worked with other research agencies in the past that get the work done, but are not even close to the playing field on which the Murphy team operate ”
-Megan Melvin, Loyalty Marketing Manager, eBay
“...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch. ”
-Rachel Prydol, Market Research, Facebook
We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Our culture is demanding and precise, but fun and team-oriented at the same time. Our team includes expertise in diverse fields, bound together by a focus on helping you make the right decision by separating the signal from the noise.
Why do we remember urban legends dozens of years after a spooky slumber party? How do we recall the plots of iconic movies like The Godfather when we can’t tell someone what we ate for lunch yesterday? When did you first hear the story of Goldilocks and the three bears? Could you pinpoint the firstView Article >
As marketing and market research continue to move at a faster pace it is getting more and more difficult to hold our stakeholder’s attention. There is no doubt that a beautiful and well-designed infographic can do a masterful job of communicating to a wide audience and making sure that the results of your study haveView Article >
I had one big question that led me to four more important questions, “How do you convince someone to pay attention to your message?” I once read that people form their opinion of you within 30 seconds of meeting you. The proliferation of communication platforms and the people that know how to use them hasView Article >
Qualitative research helps us understand the “why” behind opinions, beliefs and decisions of the target consumer. However, asking strangers to share emotional drivers and deeply held beliefs with one another is no easy task. That’s why we are sharing some of our favorite activities and tips for qualitative research. We hope you give them aView Article >
What We’re Reading: Winning The Story Wars by Jonah Sachs There has been a lot written about storytelling, and it is certainly a very important topic as CMOs grapple with the impact of social media on marketing paradigms. Few people seem able to discuss the power of story as clearly and passionately as Jonah Sachs.View Article >
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About Murphy Research
Murphy Research is a custom market research firm based in Los Angeles, California. We were formed in 2008 with the simple premise that groundbreaking research lies at the intersection of science and creativity. The foundation of a successful project is the proper application of research methodologies and analytic tools, flawless execution, and outstanding communication. A truly groundbreaking study, however, evolves from the creative implementation of traditional and cutting edge methodologies complimented by rigorous scientific analysis and visionary interpretation. It is this consistent implementation of creatively inspired science that separates us from the competition.
We approach each project with a simple formula and a single goal: to provide our client with the best possible research to guide strategic business decisions. Each project is creatively designed to efficiently deliver the end results, and we donâ€™t stop there. We learn your business, earn your trust, and provide you with research that is understandable, impactful, and actionable.
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