“...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner. ”
-Robin Alex, Senior Manager, Global Insights, The Hershey Company
“...Chuck consistently comes up with creative solutions to help us accomplish our objectives. ”
-Allise Garrison, Marketing Research Manager, Assurant
“...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. … With their input, we can react quickly and decisively. ”
-Johanna Stein, Manager, Consumer Insights, Mattel
“...I have worked with other research agencies in the past that get the work done, but are not even close to the playing field on which the Murphy team operate ”
-Megan Melvin, Loyalty Marketing Manager, eBay
“...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch.”
-Rachel Pyrdol, Market Research, Facebook
We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Murphy Research is very proud to announce that we were recently named one of the Best Places to Work in LA. This ninth annual program was created by the Los Angeles Business Journal and Best Companies Group.
This year’s ThinkLA Automotive Breakfast was a sold-out crowd again held at the Beverly Hilton. This time, the hotel was prepared for the hundreds of attendees making their way into the event, however, due to my last minute ticket purchase, I was put in the nose bleed section of the ballroom. (Tip for next time, purchaseView Article >
Ever had to create a concept for a study and just had no idea where to start? We’ve compiled a list of 4 steps to help you create the strongest and most impactful concepts for your study. 1) Step One: Take off your marketer hat Speak to your consumers in a language they understand andView Article >
Tech Trends is a new series from Murphy Research where we will cover some of the latest trends across a number of platforms – gaming, social media, digital entertainment, and online media. Our inaugural blogpost is written by a Murphy researcher and gaming enthusiast, Brandon Barberio. Beginning with the arcade game Pong in the 1970s,View Article >
When running quantitative research, market researchers and programmers must be realistic about their respondents’ attention span. Survey fatigue and respondent attrition underscore the need for engaging and aesthetically pleasing survey questions, designed to make taking the survey more pleasant for respondents. Implementing dynamic tools into online surveys, where respondents see a more compelling graphical interfaceView Article >
Last week, Yahoo hosted the “Mobile Breakfast 2.0” which was the 6th annual breakfast event for thinkLA, attended by well over 700 marketers, start-ups and media agencies. The topic this year was focused on “The Connected Consumer” and how mobile is providing new ways brands can interact with consumers. There was a variety of speakers andView Article >
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About Murphy Research
Murphy Research is a custom market research firm based in Los Angeles, California. We were formed in 2008 with the simple premise that groundbreaking research lies at the intersection of science and creativity. The foundation of a successful project is the proper application of research methodologies and analytic tools, flawless execution, and outstanding communication. A truly groundbreaking study, however, evolves from the creative implementation of traditional and cutting edge methodologies complimented by rigorous scientific analysis and visionary interpretation. It is this consistent implementation of creatively inspired science that separates us from the competition.
We approach each project with a simple formula and a single goal: to provide our client with the best possible research to guide strategic business decisions. Each project is creatively designed to efficiently deliver the end results, and we donâ€™t stop there. We learn your business, earn your trust, and provide you with research that is understandable, impactful, and actionable.
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